Aditya Birla Education Trust launches Ujaas to create menstrual health awareness and management
Pilot projects are underway in Amravati, Palghar, Thane and Washim districts of Maharashtra
Aditya Birla Education Trust announced the launch of its new division ‘Ujaas’ which will be driven by its young and enterprising Founder, Advaitesha Birla. In the pre-launch phase, pilot projects of Ujaas are already in progress in the hinterlands of Amravati, Palghar, Thane and Washim districts of Maharashtra. Ujaas has conducted menstrual hygiene workshops and sanitary pad distribution in Sangli, Ahmednagar and Gadchiroli districts of Maharashtra. In the wake of this year’s floods in Kolhapur and Konkan, Ujaas has provided relief in the affected areas. Not confining its footprint just to rural India, Ujaas has also provided support to the inmates in Byculla Women’s jail & Thane Central Jail.
The holistic programme will cover three crucial aspects of awareness, distribution, and sustainability. Ujaas endeavours to raise awareness and attempt to alleviate the stigma associated with menstruation, distribute free sanitary napkins to women and girls and identify different sustainable measures of menstrual hygiene and management. To those who wish to give back to society, Ujaas will also have volunteering opportunities to create awareness regarding menstrual health and hygiene among the community.
