American Oncology Institute unveils #BreaktheHabit campaign on head and neck cancer
IMT News Desk
The campaign highlights the risk associated with Tobacco and alcohol usage for Head and Neck Cancer through ATL & BTL activitiesAmerican Oncology Institute (AOI) has launched an awareness campaign #BreakTheHabit for a Safer Tomorrow, aimed at raising awareness about head and neck cancer. The campaign emphasises the importance of breaking habits like tobacco and alcohol use, which are major contributors to these cancers.The campaign is an extension of the 'Kal Ki Soch' short film released last year, which raised awareness about oral and mouth cancer for public health interest. Through its brand tagline, 'We journey with you,' AOI aims to reinforce its commitment to creating a world without fear of cancer.Harish Trivedi, CEO, CTSI-South Asia, said, “Our recent initiative, #BreakTheHabit, aims to bridge the gap in communication regarding the risk factors associated with head and neck cancers. Leveraging social media and a strategic media mix, we seek to raise awareness about the significant risks associated with tobacco and alcohol use in relation to these cancers. Our campaign focuses on addressing these modifiable risk factors through targeted prevention and cessation efforts, crucial for reducing the burden of this debilitating disease."
