The #FasterWithAster initiative undertook the popular dance Kathakali to spread the message
Aster Hospitals has launched the #FasterWithAster initiative, a digital campaign set against the backdrop of a popular acronym ‘FAST’- which is exercised to recall the symptoms of a stroke and thus help a person seek prompt treatment.
FAST stands for:
•Time to act
Conceptualised by Wunderman Thomson, the creative partner for Aster Hospitals, Kathakali, a popular classical dance form was selected as the medium to communicate the message. A trained Kathakali performer choreographed the performance basis the symptoms to watch for in a stroke patient which was finally woven together in the video by the digital team which included supporting copy.
Commenting on the campaign, Dr Harish Pillai, CEO, Aster India, Aster DM Healthcare said, “Witnessing the loss of lives due to the lack of awareness was something we felt strongly about and decided to turn it into our flagship initiative. #FasterWithAster is not just our attempt to let people know about our core values of providing compassionate care in times of an emergency but also making a real difference by educating people and giving them a fighting chance when they witness someone having a stroke.”