AstraZeneca with health-tech startup Tricog rolls out ‘Project Heart Beat’ in India

Aims to reduce heart failure mortality by using AI for early and accurate diagnosis, and timely intervention 

AstraZeneca India together with health-tech startup, Tricog, rolled out a programme called ‘Project Heart Beat’, which is focussed on an early and accurate diagnosis of heart attack patients, thereby reducing the mortality rates. It is currently deployed in Tier-I, II towns and villages that lack access to quality healthcare. The project addresses the unmet need for early diagnosis and intervention for patients with a suspected heart attack by enabling cloud-based artificial intelligence (AI) supported interpretation of electrocardiograms (ECGs), routing patients to the nearest cath Labs or fibrinolysis centres, thereby ensuring accurate diagnosis and timely treatment and ultimately improving patient outcomes.   


The initiative also aims to upskill the physicians and technicians at the primary and secondary care centres to better manage Heart Attack patients, by following the guideline-recommended ACS (Acute Coronary Syndrome) treatment protocols and early referral to the tertiary care centres for better treatment outcomes. 

Gagan Singh Bedi, MD – AstraZeneca India, said, “The key objectives of this programme include early and accurate diagnosis of MI patients, reducing the door to balloon time/needle time, and making necessary drugs available at the primary care centres. Through this programme, we have already touched the lives of more than 13,000 patients and resulted in the early identification of abnormal ECGs that were referred to their respective tertiary care hospitals to further aid in effective disease management.”

Commenting on this initiative, Dr Charit Bograj, CEO, Tricog, said, “We are glad to partner with AstraZeneca for this project as this is for something which impacts the lives of many Indians.”

Currently, Project Heart Beat has eight major hubs with all facilities to treat heart attack patients in India. To name a few, Sanjeevan Medical Center, Karad- Maharashtra, Metro heart, Faridabad -Delhi NCR, Spandan hospital, Bhopal -Madhyapradesh, CKS hospital, Jaipur-Rajasthan, Lifeline hospital, Thane -Maharasthra, BKL Walawalakar Rural Medical College, Kasarwadi- Maharashtra, with a plan to expand the initiative across India in the coming months.


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