A new statewide survey reveals high awareness of cancer risks among Kerala residents but shows that preventive action remains low.
A survey by the Association of Medical and Paediatric Oncologists of Kerala (AMPOK) has found that 90% of people surveyed in the state were aware of common cancer symptoms, and 80% felt confident in spotting early warning signs. The survey, which included 2,443 participants aged 18 and above, also showed that 84% were concerned about their personal risk of developing cancer.
According to The Economic Times, the findings point to a population that largely understands key risk factors. Nearly 90% of respondents acknowledged the link between smoking and cancer, while 73% saw alcohol consumption as a contributor. Unhealthy lifestyle habits were identified as a cause by 57%, with another 36% partially agreeing. A strong majority believed that tobacco and alcohol use shown by celebrities or athletes could influence younger audiences to adopt these behaviours.
Despite this awareness, only 20% had ever undergone any form of cancer screening. The AMPOK team noted that while knowledge of cancer risk is high, preventive steps such as regular screening, vaccinations, and genetic testing are not being widely followed. Some misconceptions continue to persist. Around 18% believed mobile phone usage causes cancer, and 25% thought safe pesticide use could lead to cancer, indicating that misinformation still needs to be addressed.
Dr. Aju Mathew, chairman of AMPOK, stated that the survey reflects both progress and ongoing challenges. He highlighted that bridging the gap between awareness and action is essential. Improving access to screening and educating the public on preventive care beyond lifestyle changes will be key in reducing future cancer burdens.
The survey offers a window into how public health messaging is being received and where more targeted strategies are needed to turn knowledge into consistent preventive behaviour.
