Canon India strengthens COVID-19 relief efforts in India

Supports with vaccine registration in adopted villages

Canon India is conducting a vaccination awareness drive and setting up support camps in its adopted villages- Maheshwari Village (Haryana), Parivali Village (Mumbai), Kalyanpur Village (Kolkata) and Annadodi Village (Bengaluru), to help them register for covid vaccination. Canon India is helping the villagers with the required information on vaccination, its benefits, after-effects, and procedures. Additionally considering the lack of access to digital resources amongst the villagers for vaccine registration, the organisation is also helping them to get registered on the government portals, in case walk-in registration is not available. Keeping in mind the misinformation surrounding the vaccines especially in small villages, Canon India aims to raise awareness in rural India and debunk all myths related to COVID-19 vaccinations and encourage them to book their slot.

Apart from volunteers taking individual sessions with villagers at their homes, village authorities and leaders are also supporting the drive by circulating the right information and encouraging the residents to learn about the vaccination process. Within a week of the awareness drive, the organisation has helped over 1000 people with vaccination regarding procedures and get them registered on portals.

Manabu Yamazaki, President and CEO, Canon India said, “As a socially responsible corporate entity, it is extremely imperative for us to stand united in our fight against COVID-19, especially now more than ever as we are battling the second wave of this pandemic. At Canon India, the safety and well-being of our people continue to be a top priority and this includes our employees, their families and also our extended families from our adopted villages. In line with our corporate philosophy of ‘Kyosei’, which is at the heart of Canon India’s CSR endeavours, we consider it our responsibility to empower our adopted communities in their fight against COVID-19 in whatever ways we can. With the ongoing vaccination drive in the country, our volunteers are working round the clock to bring in a behavioural change and increase the uptake of vaccine in these villages. We expect this awareness to create a ripple effect and increase to larger communities and have more people understand the criticality of COVID-19 vaccination. I am proud to see that within a week, we have been successful in mobilising over 1000 people through this initiative.”