The initiative will empower millions of Indians with AI-powered personalised dental screening

As part of its mission to champion India's Oral Health journey, Colgate-Palmolive (India) has announced the launch of its transformative Oral Health Movement.

The unique AI-enabled initiative aims to encourage Indians to prioritise oral health while leveraging technology to bridge the gap between the awareness and accessibility of oral healthcare in India. The initiative aligns with Colgate's commitment to elevate India's Oral Health status through ecosystem building and science-led innovations, positioning Oral Care as a significant priority and contributor to the nation's overall health.

At the heart of this movement is an AI dental screening tool developed in partnership with Logy.AI, which allows users to receive an instant AI-generated dental screening report through a simple WhatsApp interaction. Available in nine leading Indian languages, anyone can participate by answering a few questions and uploading three images of their mouth to receive a free AI-powered dental screening report.

Furthermore, Colgate has partnered with the Indian Dental Association (IDA) to activate a network of 50,000 dentists to support the Movement and offer free dentist consultations to people post the tool-based screening. To ensure widespread reach, the movement aims to cover multiple touchpoints like retail stores, educational institutions and corporates across multiple cities in India.

Prabha Narasimhan, MD and CEO, Colgate-Palmolive (India), said, "At our core, is the mission to improve the Oral Health of everyone in India. This is both our fundamental responsibility and a tremendous privilege. The #ColgateOralHealthMovement is a significant step towards this long-standing commitment. We firmly believe that Oral Health is essential to overall well-being and through our AI-powered Oral Health Movement we are democratising awareness and access to oral care. This action will enable millions of Indians to take charge of their oral health in the comfort of their own homes and pave the way for a healthy population and a healthy nation. We are grateful to our partners who are helping us reach millions of Indian homes to make oral health a part of their overall health focus."