Doceree introduces AI-powered Insights for pharma marketing

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IMT News Desk

The innovative solution empowers pharma marketers with single-step campaign analytics for smarter data-driven decisions Doceree unveiled its groundbreaking new offering – Insights. Inspired by tools like ChatGPT, this innovative solution is set to transform the way pharma marketers access and interpret data. As the latest addition to the suite of AI-powered tools on the platform, Insights will empower healthcare marketers with a game-changing approach to analytics, making it easier than ever to unravel crucial business insights from marketing campaigns. In an industry marked by evolving trends and ever-increasing demands, pharma marketers face the challenge of understanding their campaign performance and making data-driven decisions. They often know the business questions they need answered, but don’t always know what data and analytics will help them find those answers. Doceree developed Insights to simplify the analytics process with on-demand access to vital information quickly and effortlessly. With Insights, pharma marketers can explore all their campaign data by simply posing campaign-related questions directly to the platform and receiving data-driven answers in the form of interactive, exportable data visualisations. Leveraging Doceree’s proprietary HCP identity-resolution technology EspyianTM, Insights is designed to make data and analytics easily accessible and on-demand, which was previously fragmented and complex. Using artificial intelligence, Insights harnesses the power of natural language processing (NLP) to interpret and understand pharma marketers’ questions and get them the answers they seek. Insights eliminate the need to sift through static charts and predefined dashboards that often hinder quick and efficient data exploration. The interactive, AI-powered tool also allows users to export and incorporate the right data and visualisations into their own branded presentations, making it easier for marketers to tell their stories with data. “Doceree is committed to finding the bottlenecks in pharma messaging and bridging them with its AI-powered, category-focussed platform and end-to-end solutions that allow pharma marketers to activate top-performing campaigns, while also effectively tracking their KPIs. With our new offering- Insights, we are set to revolutionise healthcare marketing analytics, making data-driven decisions for pharma marketers, as easy as asking a question,” said Harshit Jain MD, Founder and Global CEO at Doceree. Key benefits of Doceree Insights:

Intuitive & AI-Powered | Helps find actionable insights and answers to questions quickly and easily, without the need for advanced analytical skills
Exportable | Enables pharma marketers to tell their story their way, by allowing incorporation of the right data and visualizations into branded presentations and other materials with the ‘Export’ function
On-Demand | Eliminates the frustration and inflexibility of static charts and predefined dashboards; marketers can simply ask questions and Insights will return the precise data in the form of interactive visualisations

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