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ENTOD Pharmaceuticals joins hands with Matanand Foundation

An initiative will involve over a thousand ophthalmologists and paediatric ophthalmologists, coordinating various activities like CME/RTM sessions, webinars on myopia etc

ENTOD Pharmaceuticals has partnered with Matanand Foundation for this year’s National Myopia Week. National Myopia Week will be an initiative by the Matanand Foundation in association with the Strabismus and Pediatric Ophthalmological Society of India (SPOSI) to raise awareness of myopia as one of the major eye health issues around the world. This initiative will be supported by ENTOD Pharmaceuticals.


The campaign, aptly tagged #MoreGreenLessScreen, is set to reach an audience of 10 million people. It will run till November 26, engaging influencers and generating Twitter trends. The initiative will involve over a thousand ophthalmologists and paediatric ophthalmologists, coordinating various activities like CME/RTM sessions, webinars on myopia, hospital-school collaboration events, and free eye check-ups in schools. Additionally, the National Myopia Week Celebration will be held at hospitals and clinics, where clinics will be decorated with danglers, posters, and banners. Children attending eye examinations will participate in colouring activities, and each participating child will be provided with a dragonfly flying toy to encourage outdoor play.

Ten paediatric ophthalmologists will be recognized as myopia warriors. The cities targeted for this impactful campaign will include Vadodara (Gujarat), Indore( Madhya Pradesh), Jaipur (Rajasthan), Hyderabad (Telangana), Bhubaneshwar (Odisha).

ENTOD Pharmaceuticals and Matanand Foundation’s week-long Myopia Awareness Campaign will aim to educate the public on childhood myopia, its causes, and the pivotal role of outdoor play and reduced screen time in preventing and slowing down its progression. Additionally, the importance of regular eye check-ups by qualified professionals will be underscored for early detection and effective management.

Nikkhil, CEO, ENTOD Pharmaceuticals, emphasises, “Our collaboration with Matanand Foundation for National Myopia Week will underscore our commitment to safeguarding children’s vision. By empowering parents, educators, and healthcare professionals with knowledge and resources, we will aspire to create a future where myopia is a manageable condition. Together, we can make a meaningful impact on the vision and health of our children.”

Dr Jitendra Jethani, Paediatric Ophthalmologist and Director of Baroda Children Eyecare and Squint Clinic, Gujarat, says, “Addressing myopia as early as possible is paramount. This campaign will not only educate but also advocate for lifestyle adjustments that can positively impact a child’s vision for life. It will serve as a reminder that proactive measures in eye health can profoundly influence a child’s overall well-being. National Myopia Week will stand as a beacon of hope for children and parents alike. Together, we aim to create a future where myopia progression is a manageable condition, empowering generations with the gift of clear vision.”

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