Maxer’s innovative product portfolio combined with Erbe’s energy-emitting high-tech products will allow existing unmet user needs to be addressed
Erbe Elektromedizin will acquire Maxer Endoscopy. Maxer’s innovative product portfolio combined with Erbe’s energy-emitting high-tech products will allow existing unmet user needs to be addressed. Maxer’s prime innovation focus is on the development of high-end visualisation. The technology delivers bright and pin-sharp multi-spectral images for NIR fluorescence-guided surgery and regular white light images. Now, Erbe will be able to offer best-in-class performance with 4K and fluorescence-guided systems in endoscopy as well as for open surgeries.
“This acquisition reflects our determination to become a solution provider for surgeries and procedures where visualisation is critical. We will offer holistic solutions, from visualisation to therapy. Entering into the world of fluorescence imaging systems is the logical first step to provide the required added value to our customers,” according to Christian O Erbe, CEO and President, Erbe Elektromedizin.
In 2020, Maxer and its partners, the Ludwig Maximilian University (LMU) Munich and the Technical University Munich (TUM), won the first prize of the German Medical Award in the ‘Innovation Product’ category for its Atlas project. The plan is to provide the surgeon with a ‘GPS system’ that enables the performance of advanced laparoscopic surgeries with increased surgical precision. This will help to reduce complications and risks during oncological surgeries and increase the quality of patient life. A perfect match with excellent growth prospects The philosophy and values at Maxer are similar to Erbe’s. The company has a remarkable track record of high-tech devices in the last seven years and is perfectly positioned to master future opportunities, such as augmented reality-guided surgery.
A broad minimal invasive instrument portfolio will be an ideal match to Erbe’s existing offering. “Wonderful instruments and multi-spectral imaging systems will get access to the market through our strong sales force and our distribution partners in more than 110 countries,” says Marcus C Felstead, CMO, Erbe.
“This acquisition will allow the company to speed up delivery of breakthrough innovations in areas of image-guided surgery,” states Shirish Joshi, Managing Director, Maxer. Erbe was advised by ConAlliance (Mergers & Acquisitions) and RWT Reutlingen (Legal and Financial).
