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EssilorLuxottica launches national awareness campaign on poor eyesight in children

EssilorLuxottica’s focus is will focus on the need for regular eye exams and good eye health habits

On the occasion of the 21st edition of World Sight Day, EssilorLuxottica is rolling out a national campaign, raising awareness about poor eyesight in children as a global health issue and drawing parents’ attention to the importance of regular eye exams and good habits, early and throughout life.

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EssilorLuxottica is launching a global campaign focussed on poor eyesight in children as a global health issue, with the core target being parents who have the most crucial need to take action- to check their children’s vision. Focussed on raising awareness about poor vision in children, the need for regular eye exams and good eye health habits, the campaign invites readers to visit www.putvisionfirst.com website. The website lets visitors learn more about the importance of good vision when it comes to children’s future and take action through an accessible online vision screening test. Our key objective is to explain how parents can ensure a clearer and brighter future for their children.

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