Facebook will launch a global campaign to help bring 50 million people a step closer to getting COVID-19 vaccines
Mark Zuckerberg, Founder and CEO, Facebook, announced that Facebook plans to help people get vaccinated against the COVID-19 virus.
Facebook will launch a global campaign to help bring 50 million people a step closer to getting COVID-19 vaccines. “We’ve already connected over 2 billion people to authoritative COVID-19 information. Now that many countries are moving towards vaccinations for all adults, we’re working on tools to make it easier for everyone to get vaccinated as well,” Zuckerberg said.
First, a tool will be launched that shows when and where one can get vaccinated and gives a link to make an appointment. This will be in the Covid Information Center, which Facebook will show people right in their News Feed. He added, “We’ve already seen people use Facebook to find vaccination appointments, so this should enable millions of more people to do the same. Second, we’re bringing the Covid Information Center to Instagram, and we’ll show it to people prominently there too. Third, we’re working with health authorities and governments to expand their WhatsApp chatbots to help people register for vaccines. More than three billion messages related to Covid have already been sent by governments, non-profits and international organisations to citizens through official WhatsApp chatbots, so this update will help with the vaccination effort as well.”
Zuckerberg further said that the data shows the vaccines are safe and they work. “They’re our best hope for getting past this virus and getting back to normal life. I’m looking forward to getting mine, and I hope you are too. We’ve already connected over 2 billion people to authoritative COVID-19 information, and today as access to COVID-19 vaccines expands, we’re going even further and aiming to help bring 50 million people one step closer to getting vaccinated,” he opined.
To do this, Facebook is helping people learn more about COVID-19 vaccines and find out when and where they can get one through our apps. Some of the ways we are doing this:
- A tool to connect people to information about where and when to get a COVID-19 vaccine
- Expanding our COVID-19 Information Center to Instagram
- Expanding official WhatsApp chatbots on COVID-19 to get people registered for vaccinations with health authorities and governments
- Adding labels on posts about COVID-19 vaccines to show additional information from the World Health Organization
- Making real-time aggregate trends in COVID-19 vaccinations, intent to get vaccinated and reasons for hesitancy available to public officials to inform equitable vaccine rollout
Facebook has partnered with Boston Children’s Hospital to offer a tool on Facebook in the US to help people identify places nearby to get the vaccine. The locations in this tool are provided by VaccineFinder and include hours of operation, contact info and links to make an appointment. The tool can be accessed in the COVID-19 Information Center and will be supported in 71 different languages. There are plans to expand to other countries as vaccines are available more widely.
“We are thrilled to be joining forces with Facebook to build tools that aim to support consumers in their search for COVID-19 vaccines. Improving vaccine access and equity across the country will be a critical step in achieving herd immunity and bringing this pandemic to a close,” said John Brownstein, CIO, Boston Children’s Hospital.
The COVID-19 Information Center is also available on Instagram all around the world. This portal, which was launched in the Facebook app last March, helps people discover the latest information about the virus from local health ministries and the World Health Organization. Stickers have been released on Instagram Stories, so people can inspire others to get vaccinated when it becomes available to them.
To date, three billion messages have been sent by governments, non-profits and international organisations to citizens through official WhatsApp chatbots on COVID-19.
Facebook is working directly with health authorities and governments to get people registered for vaccinations, including:
- Last week, the city and province of Buenos Aires, Argentina announced that WhatsApp will be the official channel to send notifications to citizens when it’s their turn to receive the vaccine.
- In Brazil, a WhatsApp helpline is being used as an information and support channel for residents in Serrana, where health authorities are testing the first mass vaccinations project in the country.
- In Indonesia, the Ministry of Health started Phase II of its WhatsApp vaccine registration helpline, expanding vaccine registration from frontline workers to senior citizens.
- Other governments and health authorities, including South Africa and the World Health Organization, are starting to incorporate up-to-date vaccine information into their helplines.
Since the beginning of the COVID-19 pandemic, Facebook has partnered with ministries of health and health-focussed organisations in more than 170 countries by providing free ads, enabling partners to share their own public health guidance on COVID-19 and information about the COVID-19 vaccine. For underserved countries and vulnerable populations such as ethnic minorities and refugees, it has partnered with expert local and international NGOs, such as the International Medical Corps, who are providing tailored COVID-19 information in local languages. In addition, Facebook is working with international bodies like the European Union and the African Union in support of their COVID-19 responses.
For example, Facebook has helped the European Parliament run a multilingual ad campaign in their 27 Member States, featuring short in-feed videos on Facebook and Instagram. Within a month, the campaign drove strong awareness and consideration, generating more than 100 million views and close to 2 million link clicks across all Member States.
Facebook is supporting the United Nations’ ‘Only Together’ campaign calling for fair and equitable access to COVID-19 vaccines around the world. In the coming days, the company plans to launch in-feed informational messages to promote content posted by health organisations that are participating in the UN’s campaign.
In February, in consultation with leading health organizations, including the World Health Organization, Facebook expanded the list of false claims we will remove during the pandemic to include additional debunked claims about the coronavirus and vaccines. Since launching the new policy applying both to old and new content, Facebook has removed an additional two million pieces of content from Facebook and Instagram. The majority of this additional content was previously subject to warning screens and is now removed from the platform.
Zuckerberg mentioned, “We’re continuing to expand our efforts to address COVID-19 vaccine misinformation by adding labels to Facebook and Instagram posts that discuss the vaccines. These labels contain credible information about the safety of COVID-19 vaccines from the World Health Organization. For example, we’re adding a label on posts that discuss the safety of COVID-19 vaccines that notes COVID-19 vaccines go through tests for safety and effectiveness before they’re approved. This label is rolling out globally in English, Spanish, Indonesian, Portuguese, Arabic and French, and we are adding additional languages in the coming weeks.”
“In the coming weeks, we’re rolling out labels on all posts generally about COVID-19 vaccines that point people to the COVID-19 Information Center globally, and plan to add additional targeted labels about COVID-19 vaccine subtopics. We will also add an additional screen when someone goes to share a post on Facebook and Instagram with an informational COVID-19 vaccine label. It will provide more information so people have the context they need to make informed decisions about what to share,” he added.
Building on our goal to promote authoritative information about COVID-19 vaccines, Facebook has implemented several temporary measures to further limit the spread of potentially harmful COVID-19 and vaccine information during the pandemic. Some of these measures include:
- Reducing the distribution of:
- content from users that have violated our policies on COVID-19 and vaccine misinformation or that have repeatedly shared content debunked as False or Altered by our third-party fact-checking partners, and of
- any COVID-19 or vaccine content that fact-checking partners have rated as “Missing Context.”
- Requiring admins for groups with admins or members who have violated our COVID-19 policies to temporarily approve all posts within their group.
- Continuing to further elevate information from authoritative sources when people seek information about COVID-19 or vaccines.
Facebook is providing new data and insights on vaccine attitudes to Facebook Data for Good’s COVID-19 map and dashboard. These visualisations are designed to provide information to inform and monitor vaccine rollouts in over 200 countries and territories. The dashboard is updated in near real-time with data collected by our partners at Carnegie Mellon University and the University of Maryland as part of the COVID-19 Symptom Survey. For example, globally, the top two reasons why respondents say they do not intend to get vaccinated are fear of side effects and waiting to see if vaccines are safe. Facebook does not host the surveys nor collect survey participant responses and only has access to the public, aggregated survey data provided by the universities. This data can help inform messaging tactics and policy decisions at a regional level.
Zuckerberg added, “We’re also making it easy to track how COVID-19 vaccine information is being spread on social media through CrowdTangle’s COVID-19 Live Displays. Publishers, global aid organisations, journalists and others can access real-time, global streams of vaccine-related posts on Facebook, Instagram and Reddit in 34 languages. CrowdTangle also offers Live Displays for 104 countries and all 50 states in the US to help aid organisations and journalists track posts and trends at a regional level as well.”
