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Fitterfly, Roche, USV, Lal Path Labs to launch pre-diabetes awareness campaign

The event on August 14, 2021, is planned to be held online and is open to the general public

In a first-of-its-kind initiative to mark ‘World Prediabetes Day’ on the 14th of August, Fitterfly Healthtech has collaborated with top doctors, Roche Diabetes Care, Lal Path Labs and USV Pharma. The partners have come together with a focus of carrying forward the three-fold approach for fighting prediabetes: 

(a) Creating sustained mass awareness about prediabetes

(b) Catching prediabetes early

(c) Coming together to solve the problem by diabetes prevention strategies.

Speaking of the initiative and the event Dr Arbinder Singal, Co-Founder & CEO of Fitterfly, added, “In the next three months, we aim to touch the lives of 1 million people with prediabetes through our campaigns and partnerships with doctors and organisations.”

In the run-up to the event, Fitterfly has collaborated with more than 100 doctors and 20 leading corporates for employee wellness webinars and awareness sessions. The partners also launched #FightPrediabetes challenge in which 100 people with a high risk of prediabetes get a chance to win a Diabefly Diabetes Prevention programme and package worth Rs 6000 and reverse their prediabetes in three months.

Dr Singal added, “The prediabetes campaign will conclude on November 2021 which is Diabetes day. The 90 days run-up period is crucial as that’s the time it takes to reverse prediabetes with a diabetes prevention programme.”

The event on August 14, 2021, is planned to be held online and is open to the general public. The event will have Dr Ganapathi Bantwal, President, Endocrine Society of India), Dr Rakesh Sahay, President-Elect, ESI, Dr Mangesh Tiwaskar, Secretary-General, Association of Physicians India, Omar Sherief, Head Roche Diabetes Care, Shankha Banerjee, COO, Lal Path Labs and Farida Hussain, CMO, USV Pharma as the panellists.

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