Launches Google Market Access Program to help startups overcome challenges in accessing global markets
Google reaffirmed its commitment to supporting India’s startup ecosystem at all stages of the AI lifecycle anchored in pillars across Infrastructure, Models, Datasets, and Programs to support Indian founders.
Highlighting the current challenge for India’s mature and fast-growing startup ecosystem, Google announced the Google Market Access Program, a first-of-its-kind initiative to help Indian startups strengthen their go-to-market efforts, shortening the journey from local pilots to global scale.
Google also announced new additions to its Gemma open model family, designed to help startups build population-scale and production-ready AI applications.
● MedGemma 1.5 addresses the growing demand for advanced healthcare AI, enabling startups to work with high-dimensional medical imaging at scale.
● FunctionGemma, a lightweight model optimized for function calling, supports the next generation of on-device, agent-based systems, allowing AI applications to take secure, reliable action locally. Together, these models expand the building blocks available to developers creating real-world, deployable solutions.
Preeti Lobana, Country Manager for India, Google, said, “Indian startups are building serious deep technology and solving population-scale problems with AI. Google’s focus is to support them across the full stack, from skills and infrastructure to trust and market access. While the path from labs to prototypes has become quite robust over the last several years, the scaling journey continues to be where a lot of startups struggle – The Google Market Access Program is designed to address this challenge faced by founders.”
