HDFC Bank and Apollo Hospitals have joined hands to launch The HealthyLife Programme, a holistic healthcare solution which makes healthy life accessible and affordable on Apollo’s digital platform, Apollo 24|7. The programme is created exclusively for HDFC customers who will get round the clock access to emergency Apollo doctor at no cost on Apollo 24|7 along with a plethora of benefits such as choice of payment options and ease of finance for treatments at Apollo Hospitals.
The initiative was launched digitally by Aditya Puri, Managing Director, HDFC Bank and Shobana Kamineni, Executive Vice-Chairperson, Apollo Hospitals in the presence of Prathap C Reddy, Founder Chairman, Apollo Hospitals and Sashidhar Jagdishan, the MD Designate of HDFC Bank.
“There is nothing more precious than life and health. A healthy India is the first step towards a really wealthy India. To me it is like a mini health mission that will revolutionise access to quality healthcare for millions of our countrymen. They can get medical services at a place and time of their choice. We are inspired by the prime minister’s clarion call on Independence Day to provide healthcare services for all through the National Digital Health Mission. I am extremely happy and proud to launch this,” said Puri.
Reddy said, “I am excited to be a part of this launch as the objective is to make lives healthy while making the process convenient and easy for the customers. We are glad to partner with HDFC and provide real-time access to world class Apollo expertise on Apollo 24|7. I am sure that this association will usher in positive changes in both healthcare and the financial sector of our country.”
Kamineni said, “I think it is about time that we prioritise health over everything else. With this partnership, we want to make it easier for people to opt for a healthy life by making quality healthcare accessible 24|7. Through this association, we take lead in the country’s ongoing healthcare metamorphosis by providing a holistic solution, which is what the people need today. It aligns with our objective of offering a Continuum of Care for all those who believe in Apollo.”