The distinctive identity will guide and accelerate Hetero’s business growth and evolution
Hetero has unveiled its new corporate logo, brand architecture, and visual and verbal identity. With a people-first approach, this distinctive identity will guide and accelerate Hetero’s business growth and evolution.
Dr Vamsi Krishna Bandi, Managing Director, Hetero Group of Companies, said, “Our new logo, is built around the idea of ‘Health for All’ and strengthens our ideology of ‘focused interventions leading to exponential impact.’ It uses circles as the primary visual anchor to represent the idea of accessibility and global reach.”
Dr Bandi said, “The new logo is a refreshing change from the version that has served Hetero well for three decades. And yet its reflection can be seen in the new version. It continues to be red but with a warmer tone that shows Hetero’s passion and humane approach.”
Dr B Partha Saradhi Reddy, Chairman, Hetero Group of Companies, said, “With unparalleled strengths in research, manufacturing, and marketing, we have been well-positioned to serve people regardless of geographies. Our new identity embodies this drive to expand our reach and capabilities to respond with agility to the world’s evolving health needs.”
The new logo is effective immediately and will be implemented across the Group’s companies, solutions, assets, services, and products in due course.