I&B Minister launches state-wide awareness campaign on COVID-19 vaccination in Pune

16 specially fabricated vans will travel across 36 districts of Maharashtra to spread awareness among people

Union Minister for Information and Broadcasting Prakash Javadekar flagged off a mobile exhibition awareness campaign on covid vaccination and Aatmnirbhar Bharat in Pune.

Under this campaign, 16 specially fabricated vans will travel across 36 districts of Maharashtra to spread awareness among people. The campaign has been designed and implemented by the Regional Outreach Bureau, Pune of Ministry of I&B in collaboration with the World Health Organization, UNICEF and the IEC Division of the Maharashtra Health Department. The vans will also display messages through LED screens and these vans will be live tracked through GPS.

Speaking on the occasion, Javadekar said, “The whole world is fighting Corona. However, even with a population of 130 crores, India has managed to keep its losses lesser than Latin America, Europe or America.

The Minister further said that with covid Vaccination, having begun, we have entered the new phase of communication.

“India’s vaccine rollout has begun. Ever since the launch of COVID vaccination programme, more than 50 lakh health and frontline workers have been vaccinated in the country. After frontline health workers, people who are over 50 years of age will be vaccinated and thereafter the whole population will be vaccinated,” Javadekar said.

The minister further said that the mobile exhibition vans will travel 80-100 kilometres every day to create awareness about the vaccination programme. The campaign intends to take the message of vaccination plan and COVID appropriate behaviour to the last mile in Maharashtra.

The cultural artistes of Song & Drama Division will convey messages through folk performances popular in respective regions of Maharashtra.

“Curbing misinformation and rumours surrounding vaccines and spreading awareness about the government’s efforts towards Aatmanirbhar Bharat will be other objectives of this campaign,” said the Minister.

Communication has played a big role in containing the COVID-19 pandemic. In this effort, the campaign aims to take the government’s communication to people’s doorsteps.

Heads of various Media Units of I&B Ministry in Maharashtra, representatives of state government, WHO and UNICEF were present.

PIB