ICMR-NIN and IFBA will jointly conduct webinars, regional workshops etc. to help consumers understand the science behind food consumption for better health
ICMR- National Institute of Nutrition (ICMR-NIN) and Ind Food & Beverage Association (IFBA) have come together to create awareness among Indian consumers by educating them about the need for a diversified diet that is healthy, hygienic, and safe food. The paramount focus for both organisations is to advocate consumer health and food safety.
ICMR-NIN and IFBA will jointly conduct webinars, regional workshops etc. to help consumers understand the science behind food consumption for better health. Essential aspects like the relevance of a balanced diet; consumer perception about food safety; and the impact of the consumption patterns on health; reading and understanding of food labels are a few of the key issues that will be highlighted. IFBA will continue to engage with its members to develop healthy and nutritious food products using current Recommended Daily Allowance (RDA) and dietary guidelines for various population groups.
Dr Hemalatha R, Director, ICMR-NIN said, “This collaboration will be a right step towards enhancing interactions of the industry with the scientific community to understand the current developments in nutrition science and the priorities of the nation. ICMR-NIN is joining hands with IFBA to disseminate scientific and factual information pan-India to create awareness about the need for a diversified diet consisting of good quality, hygienic, safe food.”
Deepak Jolly, Chairperson, IFBA, said, “We are thrilled about partnering with NIN, which has done path breaking research in nutrition and dietetics to protect and safeguard public health. India is a huge and varied country with a variety of nutritional needs that are region specific. One size does not fit all, therefore making it imperative that people should make informed choices through awareness and education based on Indian studies and research that are relevant for Indian people.”
Both the organisations will jointly work towards achieving the following objectives:
● To share knowledge about the scientific studies conducted by NIN and other international credible and scientific institutions on food and nutrition
● To create an enabling environment through communication and education for consumers to make informed healthy choices of sustainable and nutritious foods and beverages
● To share knowledge on advanced food processing techniques to maintain food safety and nutrient value of the food
IFBA is a food industry association formed earlier this year with a vision of “food for a better tomorrow”. IFBA is a strong conduit for the food industry that actively engages with regulators, institutions and consumers to ensure food for a better tomorrow.
