The Indian Medical Association (IMA), in collaboration with Abbott, has declared June 21- the longest day of the year- as ‘Vitamin D Day of India.’
Nearly 77% of the population is Vitamin D-deficient in India. Modern lifestyles play a significant role- many people spend long hours indoors, use sun protection when outside, or live in urban environments where pollution limits sun exposure. Additionally, natural skin characteristics can influence how efficiently Vitamin D is produced. Low levels of this essential vitamin often go unnoticed but can have lasting effects, including weak bones, muscle pain, fatigue, and reduced immunity.
By observing June 21 as Vitamin D Day, the initiative aims to encourage healthy practices, including safe sun exposure, increased awareness, timely screening, and appropriate management where needed and prescribed by a healthcare professional. The day is also intended to serve as a long-term annual anchor for driving sustained behavior change and strengthening doctor- patient conversations.
“Declaring June 21 as Vitamin D Day is an important step in addressing a widespread yet under-recognized public health issue. As doctors, we witness the health impact of Vitamin D deficiency across age groups. This initiative will help advance awareness and encourage people to take simple, preventive actions for better health,” said Dr. Anilkumar J. Nayak, National President, IMA.
Adding to this, Dr. Jejoe Karankumar, Medical Affairs Director for Abbott in India, noted, “Vitamin D deficiency is common and often silent, yet over time it can weaken bones and affect immunity. Spending about 15- 30 minutes in sunlight between 10 am and 2 pm can help the body naturally produce Vitamin D, depending on individual factors. However, sunlight alone may not always be sufficient. Since symptoms are not always obvious, regular screening is important. If levels are low, a doctor can guide the right steps to restore and maintain healthy levels.
