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India’s preventive health sector to reach $197 Bn by 2025: Report

With a value of $93 billion in 2021, the preventive healthcare sector accounts for approximately 36 per cent of the overall healthcare industry

According to a report released by strategy consulting firm Redseer Strategy Consultants in collaboration with Chiratae Ventures and Amazon Web Services (AWS), India’s preventive healthcare sector, which includes fitness and wellness, foods and supplements, early diagnostics and health tracking among others, is projected to reach $197 Bn by 2025, growing at a CAGR of 22 per cent.

“India is looking to effectively deliver quality healthcare to a billion people through rapidly evolving technology that can provide affordable, accessible and personalised healthcare. We have invested over $150M in healthcare companies in India, such as Cure.fit, Redcliffe, HealthifyMe, Smiles.ai, HealthPlix, Onco, and others, who are revolutionising care delivery in nutrition and wellness, cancer, genomics, and other critical areas,” said Sudhir Sethi, Founder, Chairman, Chiratae Ventures.

A survey conducted with over 1,000+ individuals reveals that at least 40 per cent of the respondents were highly inclined towards preventive health. Another survey conducted with a group of 300+ Health-Conscious Individuals (HCIs) reveals that they actively track different aspects of their health such as lifestyle, physical wellness, and more, to maintain and prolong wellness. These HCIs are familiar with health monitoring devices and apps and use them regularly to monitor their health. Further, the study revealed that these HCIs spend on an average between Rs 4,000 and Rs 10,000 on various preventive healthcare practices annually and are also willing to pay up to 50 per cent more in the future. 

More than 40 preventive healthcare technology (HealthTech) startups have raised approximately $1 billion in funding over the last three years to tap the preventive health opportunity across segments such as nutrition management, condition management, lifestyle monitoring, health checkups, and mental and physical wellness. They are leveraging cloud computing to build and scale their applications, which generate, digitize and analyze vast amounts of health data using advanced technologies such as Internet of Things (IoT), data analytics, artificial intelligence (AI) and machine learning (ML). For instance, over 30 per cent of the top 40 funded preventive HealthTech startups leverage AI/ML for use cases such as medical image analysis, document extraction, chatbots, personalisation, and health risk prediction. The rollout of Ayushman Bharat Digital Mission (ABDM) will further augment the availability of data and utilisation of these technologies.

Kumara Raghavan, Head – AWS Startups India, Amazon Internet Services said, “Startups are known for their ability to invent new solutions that address society’s problems and inefficiencies, and the digital transformation happening in India’s healthcare sector is an example. At AWS, we’re on a mission to empower the startups at the centre of this change with the tools they need to build new digital healthcare solutions for the betterment of all Indians. AWS provides the security and privacy that HealthTech startups require, as well as the expertise and breadth and depth of services that founders can rely on to build transformative healthcare solutions to enhance the health and wellbeing of individuals. Cloud technologies like machine learning, analytics, and IoT have the potential to open new channels to help monitor health and wellness, decrease the cost of care, improve collaboration, make data-driven clinical and operational decisions, and enable faster development of new therapeutics and treatment paths. Whether our customers are building telemedicine, remote monitoring, diagnostics, fitness, or personalised wellness solutions, we are committed to providing the tools that enable health tech startups to support preventive care.” 

Redseer’s report also said that not only startups, but diversified corporates and healthcare businesses, are entering the preventive health space by partnering with startups or building their programmes and digital platforms. The Indian consumer is expected to benefit from the shift from curative to preventive, with the delivery of better health outcomes and lower healthcare costs

“Startups can unlock the potential of preventive healthcare in India by focusing on the 3A’s – Awareness, Accessibility, and Affordability for consumers. Creating more HCIs, tapping into existing ones and leveraging partnerships with corporates, providers, and insurers are ways that can help move in this direction,” said Amitabh Kumar, Senior Manager, Redseer Strategy consultants.

 

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