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Kenvue launches WHO-approved ORS 

IMT News Desk

Offers a comprehensive hydration portfolio addressing both diarrheal & non-diarrheal dehydration

Kenvue has expanded its Ready-to-Drink (RTD) rehydration portfolio with the launch of ORS, a WHO-approved formula designed for patients experiencing diarrhoea-induced dehydration.

Manish Anandani, MD, India, Kenvue said, “ORSL is a priority brand in our global self-care portfolio. ORSL® has uniquely shaped the role that ready-to-drink electrolytes can play as an adjuvant in supporting faster recovery from acute non-diarrheal illnesses. We continue to bring science-backed innovations and work closely with healthcare practitioners to keep advancing the science behind hydration solutions. The launch of the new Ready-to-Drink ORS-WHO-approved formula underscores our unwavering commitment to fight and address diarrheal dehydration with convenience.

The new ORS is designed with Hydra-Activ Technology^ and ensures 100 per cent assured WHO Osmolarity^ supporting faster recovery from diarrhea, mitigating water contamination, preparation errors and other concerns when using WHO ORS powder formulations. This formulation offers caregivers and healthcare professionals a reliable, hygienic and convenient option to combat diarrheal dehydration effectively. The new product is available in two delightful flavours, apple and orange.

Prashant Shinde, Business Unit Head – Self Care, Kenvue said, "ORSL  pioneered the Ready-to-Drink hydration category for non-diarrhoeal conditions. We have worked closely with healthcare professionals to create a robust understanding of the role of dehydration in improving patient outcomes. We have been strengthening our portfolio with differentiated offerings to address targeted hydration needs. With the launch of Ready-to-Drink WHO ORS, we enter a new space of diarrheal dehydration, thereby solidifying our position in ready-to-drink hydration solutions.”

Dr C Suresh Kumar, Consultant Pediatrician RVM Institute of Medical Sciences, Hyderabad, “WHO ORS is a gold standard in the treatment of diarrhea-related dehydration and has proven to reduce hospitalization and complications like severe dehydration. However, owing to the lack of the right preparation of ORS powders, patient recovery may be impacted. Ready to drink ORS formulations with WHO label on the front of the pack, provide accurate osmolarity and help aid recovery.”

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