The company has unveiled action superstar and fitness icon Tiger Shroff as the Brand Ambassador for its orthopedic and mobility aids division and launched its nationwide campaign, ‘Fit Raho, Hit Raho’
Leeford Healthcare has announced a strategic investment of Rs 200 crore in the next three years to rapidly scale its Orthopaedic and Mobility Aids division, signalling a major push into India’s fast-growing preventive healthcare and rehabilitation market. As part of this expansion, the company has unveiled action superstar and fitness icon Tiger Shroff as the Brand Ambassador for its orthopedic and mobility aids division and launched its nationwide campaign, ‘Fit Raho, Hit Raho’.
Leeford Healthcare Limited’s strategic investment will focus on manufacturing upgrades, new product development, digital-first marketing, clinical engagement, and deeper retail penetration across both urban and rural markets.
“From the total investment of Rs 200 crore, decent share of this investment will go for upgradation of our manufacturing facility for orthopaedic and mobility aids as we aim to strengthen the ‘Make in India’ initiative, with the remaining funds to be utilized for marketing, advertising & penetration in newer towns. We are also planning to expand our geographical spread across majority of pincodes in India,” said Neha Gupta, Director, Leeford Healthcare.
The company sees strong growth opportunities across both rural and urban India, with urban demand driven by lifestyle-related issues and rural demand led by ageing populations and access to affordable care. Growth is expected across both online and offline channels, supported by Leeford Healthcare’s focus on expanding its digital footprint while leveraging its extensive offline sales and distribution network to outperform legacy players. The company continues to remain mass-market in pricing while delivering high-quality, clinically aligned products, ensuring access at scale.
“India is facing a silent epidemic of musculoskeletal disorders. Our goal is to combine clinical credibility with everyday relevance — making high-quality, affordable mobility aids widely available so that prevention and rehabilitation go hand-in-hand. With Action Superstar Tiger Shroff as the face of our campaign, we want to inspire millions across India to adopt orthopedic and mobility aids not only for treatment but also for long-term prevention and resilience,” added Gupta.
“I’m proud to partner with Leeford Healthcare Limited in a campaign that champions movement as a daily habit,” said Tiger Shroff, Actor and Fitness Icon.
