The campaign was unveiled with a documentary aimed at highlighting the critical role of genomic testing in the early detection and management of rare diseases

MedGenome, a global leader in genomics-driven diagnostics and research services, launched its campaign, #CarefortheRare, ahead of Rare Disease Day. The campaign was unveiled with a documentary aimed at highlighting the critical role of genomic testing in the early detection and management of rare diseases.

The campaign highlights the impact of undiagnosed inherited diseases on patients and honours families caring for loved ones affected by rare conditions. Over the last decade, significant scientific innovations and technology integration have made advanced diagnostic tools such as genetic testing widely available, revolutionizing the complex disease diagnosis and management landscape.

Dr Vedam Ramprasad, CEO, MedGenome states, “Identifying the genetic basis of a disease in a patient allows us to take action in two key ways; First, we can provide an accurate diagnosis, bringing an end to the diagnostic odyssey that many patients endured just a few years ago. Second, genomics has transformed how we manage the disease, prevent its occurrence in other family members, and predict its progression, fundamentally improving patient care."