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Medicover Enters South Indian Market, Heating Up the Competition

Swedish company Medicover Healthcare launched its 15th fertility clinic and 1st in South India at the Hitech city, Hyderabad. Medicover Fertility was launched in July 2016 in India with an initial investment of $100 million. Taking on some of the the big investor backed firms and other family IVF business, Medicover Fertility has grown to 15 clinics across 10 cities in the last two years.

“Medicover is backed by a Swedish family and the family’s values are evident in all aspects of the business, particularly in its relationships with its patients and its employees. We are highly respected and one of the largest healthcare organisations in Central and Eastern Europe. Our core mission in India is to deliver world-class healthcare services deeply rooted in our core values and legacy. Medicover pledges a new level of care based on compassion, sophisticated clinical skills and advanced technology and equipment. Most significantly, every unit within the Medicover group of businesses is built on a genuine intent to help people improve and maintain their health. Every employee is guided by the needs of individual patients. Commercial considerations do not supersede our clinical objectives” said Fredrik Stenmo, Chairman, Medicover.

“Medicover labs have the most advanced medical technology and we apply the same best practices that are followed in our European centres. In India, infertility affect 10-15% of married couple who are actively trying to have a baby. Medicover fertility brings their European standard of operating protocols which have been designed and validated over 23 years in multiple European countries under the guidelines of ESHRE, an authority for infertility treatments in Europe. We meet or exceed national and international standards required by organisations including the WHO, ICMR and ASRM,”said Fredrik Ragmark, CEO Medicover.

‘’With presence in 14 countries and having dealt with patients from different geographies and culture, out team at Medicover is well equipped to understand individual need.It’s the skills and expertise of our clinical and scientific teams, advanced technology and equipment, individualized treatments, patient care and our protocols that have enabled us to achieve such high pregnancy success rates” said John Stubbington, COO, Medicover.

Fertility service providers in India have shifted from small independent practice to corporate setup and now to entrepreneurial ventures. With new business models and renewed strategy Medicover is spreading its wings in India.

“With the launch of state-of-the-art clinic in Hyderabad, we are pleased to offer a combination of the best of technology and medical experts to childless couples in Telangana and adjoining states in South India. Medicover Fertility delivers superior pregnancy results and every 3 hours an IVF Medicover baby is born worldwide. We are launching:

  • First time in Telangana an Independent International Ethical Board
  • First time in Telangana 100% transparency in fertility treatment where the family can witness live the complete process
  • First time in Telangana DNA certificate
  • First time in Telangana finance facility with Zero% interest and Zero down payment
  • European best practices, SOPs and Clinical and Service Excellence

There are more than 30 million infertile couples in India. It is a significant opportunity for us to bring the best European clinical practices, trust, transparency, high quality service and leverage our experience of 23 years to serve the masses of Hyderabad and Telangana. We bring in best clinical practices, trust, transparency and high-quality service. We want parents to take home their healthy baby, which is why we provide the parents with a DNA certification” said Gaurav Malhotra, Managing Director, Medicover Fertility, India

 

 

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