Unique mirror-based standee promotes monthly 2-minute oral self-check for early detection of oral cancer
Merck Specialties, a leading pharmaceutical company, launched its national awareness campaign – Two-Minute Action for Oral Cancer Protection – by unveiling a unique mirror-based standee that encourages individuals to spend just two minutes each month checking for early signs of oral cancer using a mirror for self-examination.
The campaign is gaining momentum across India through collaborations with leading oncology hospitals, engagement of medical, surgical, and radiation oncologists, and a multi-channel outreach strategy. It is being amplified through print, digital, and radio platforms and will continue throughout the year as part of a sustained public awareness effort.
Pratima Reddy, MD, Merck Specialties, stated, “We believe that simple tools, when backed by scientific intent and strong communication, can transform preventive care. Our mirror-based standee is designed to engage people at the point of care, providing them with easy-to-understand visual cues and encouraging regular self-examination. Early detection saves lives, and this campaign aims to make that message a reality.”
Dr Sudipto Chatterjee, Country Medical Director, Merck Specialties, added, “This campaign not only educates but also actively involves the public in their health journey. The mirror-on-standee concept combines medical insight with behavioural engagement. We’ve seen excellent responses from both hospitals and the general public, which affirms our belief in community-centred innovation.”
