AHH-owned Nova IVF Fertility is expanding its footprint in Kerala through a strategic acquisition of Craft Fertility. This collaboration will see the launch of 10 new centres over the next 3 to 5 years, blending Nova’s rapid growth with Craft’s trusted clinical excellence to provide advanced fertility solutions across the state.
Vishal Bali, Executive Chairman, Asia Healthcare Holdings (AHH) said, “Dr Ashraf has made phenomenal contributions in this field for over 40 years. The science of reproductive medicine is advancing at a very fast pace globally. The strong clinical and patient-centric approach followed by both enterprises promises to bring more advancements to fertility & IVF care to patients in the country”.
“This partnership arrives at a critical juncture as Kerala’s fertility rate has dropped to approximately 1.35-1.7 children per woman, well below the replacement level of 2.1″, said Prof. Dr. C. Mohamed Ashraf, Chairman and Medical Director at CRAFT Hospital & Research Centre. “Our partnership with Nova IVF is built around a common ethos of ‘clinical excellence.’ As the fastest-growing IVF chain in the country, Nova is the right partner to help us scale quality fertility care into tier 2 and tier 3 regions of Kerala. Together, we will also focus on clinical innovations and cross-collaboration through our multiple fellowship programs.”
Commenting on the partnership, Mr. Shobhit Agarwal, CEO, Nova IVF Fertility, said, “With the drop in fertility rate in the state, there is growing awareness of fertility treatments in Kerala and we believe our partnership with Craft Fertility will provide new generation clinical protocols and technologies like AI-based embryo selection to IVF patients in the state. Collectively, we will expand our presence to 10 cities in the state.”
India currently performs 2.5-3 lakh IVF cycles annually. Over the past decade, the science of IVF in India has evolved significantly, moving from a niche treatment to a more widely accessible and technology-driven solution for infertility.
