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PI India launches India’s first AI-powered vaccine awareness campaign Immunise

PI India is supported by India’s distinguished Parliamentarians cutting across party lines, venture capitalists and public health & policy experts 

PI India (Parliamentarians with Innovators for India), a group of distinguished parliamentarians across political parties in partnership with Bobble AI, the AI-powered, conversation media platform, announced the launch of  Immunise, a public awareness campaign that is targeted at the millennials and Gen Zies to help bust myths around vaccination.

Bobble AI has designed and developed a series of rich visuals (stickers & GIFs) around COVID-19 vaccinations which can be used as a part of everyday conversations on chat messaging apps including WhatsApp. With this collaboration, PI India is attempting to create more awareness about vaccinations by reaching out to the younger generation. Each GIF and Sticker narrates and encourages greater acceptance of available vaccinations with quirky messages such as 2 Shots Zindagi Ke, Safe Hai Surakshit Hai, Who says? WHO says, Savdhani Hati, Durghatna Ghati to name a few. The platform is capitalising on the efficacy of its Bharat Keyboards and has introduced these creative content formats in four regional languages Hindi, Bangla, Marathi and Malayalam. 

The Immunise campaign also offers an all-inclusive one-stop portal offering scientifically credible information around vaccinations to ensure higher uptake of COVID-19 vaccinations by addressing queries, bust myths, access information, real-time updated government guidelines, latest scientific updates- in 13 languages spoken in India.

Launched in April last year, PI India is a platform that brings parliamentarians, venture capitalists, public health and policy experts together to identify and deploy solutions designed to address the COVID-19 pandemic. The primary task of this group is to not only conceptualise innovative solutions in the fight against COVID-19 but to ensure that these solutions reach the masses. 

The team at PI India is supported by noted Parliamentarians including Sudhanshu Trivedi and Vinay Sahasrabuddhe, Jamyang Tshering Namgyal & Varun Gandhi from Bharatiya Janata Party (BJP), Dravida Munnetra Kazhagam’s (DMK) Kalanidhi Veerasamy, Karti Chidambaram, Manish Tewari and Rajeev Gowda from the Congress, Bahujan Samaj Party’s Kunwar Danish Ali, YSR Congress Party’s Lavu Krishna, Trinamool Congress’s Mahua Moitra, Shiv Sena’s Priyanka Chaturvedi, Aam Aadmi Party’s Sanjay Singh and Biju Janata Dal’s Sujeet Kumar. These distinguished members are contributing their expertise and industry know-how to make Immunise a success.

The team at Immunise includes a host of doctors, public health professionals and data analysts who work closely with health communications experts, social media specialists, medical graphic designers and medical content creators who have come together to bring the most accurate scientific information to the people in the simplest and easiest to understand manner.

With more than 700 million stickers and GIFs sent every day, the conversation led platforms such as WhatsApp, Instagram and Snapchat have witnessed a significant evolution with regards to how conversations are initiated and consumed among the younger generation.

Bobble AI also released the findings of its study recently, conducted by Nielsen to analyse how millennials and GenZies in the country are increasingly conversing in the viral language of visuals. As per the key highlights of the study, chatting has become a daily activity that most people (94 per cent) engage in every day and it has surpassed audio calling and video calling as the most common way of communication. 

The AI-enabled platform, Bobble AI’s current user base is over 50 million+ with pan India reach. The company is offering its services in 120+ languages including 37+ Indic languages. 

 

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