Plix raises $5 million in Series A funding from Guild Capital, RPSG Capital Ventures

The plant-based nutrition brand is one of the fastest growing D2C companies to reach Rs 100 crores and has grown 10X in the last 12 months 

Plix, a fast-growing clean plant-based nutrition brand for daily wellness and strength, announced that it has raised $5 million in Series A funding from Guild Capital and RPSG Capital Ventures. 

The funds will be used for launching several first-of-its-kind products in the nutraceuticals segment tackling key health concerns. Over 85 SKUs are planned for launch in the next 12 months. The company is also looking to hire new senior leadership talent, reinforce their R&D team and enter new markets. 

The wellness market is estimated at $1.5 trillion globally and $10 billion in India. Awareness about health and wellness is a megatrend that has emerged in the wake of the pandemic. Nutraceuticals as a sub-segment is a big driver of this growth, expected to reach $18 billion by 2025. 

Founded in March 2019, Plix has been able to build a successful brand with the unique positioning of having products that are delicious, effective, and 100% plant-based. Plix is constantly innovating to replace the conventional formats of pills with delicious gummies, superfood powders, and effervescent tablets. The company has products across categories such as weight loss, hair and skin nutrition, daily wellness, women’s health, and workout supplements. Plix aims to reach a scale of Rs 500 crore by 2024.

Plix’s products are made using real, plant-based ingredients blended into innovative form factors that appeal to the senses. The ingredients are globally sourced and their products are available on most popular e-commerce platforms like Amazon, Flipkart, Nykaa, and its website.