The company has also revamped its logo
Portea has unveiled its brand mascot ‘Chiron’, an angel who assures keeping all the health woes at bay for the users. Alongside the launch of Chiron, the first mascot of its kind in the country, Portea has also revamped its logo. It will now have the mascot in it. Chiron depicts a female doctor in a confident and ready-to-act posture with her white coat fluttering in the air like a superhero’s cape.
Vaibhav Tewari, Co-Founder & CEO, Portea Medical, said, “There is a need to allay the fears and reassure people that quality healthcare is available at their fingertips, at all times. That’s exactly what Chiron aims to convey. Portea has been at the forefront of innovating and introducing new services and facilities for users.”
Chiron symbolises the brand’s mission of being available wherever the patients need it to be. Portea is also revamping its brand logo and other relevant creatives in sync with the introduction of Chiron. With the universally acknowledged red cross emblem on her orange dress and a stethoscope around the neck, Chiron appears capable of taking on any health challenge, a clear visual depiction of the message, ‘keep your health woes at bay.’
Portea has focussed on leveraging technology to innovate and provide patient-centric solutions at all times, particularly during the pandemic including complex hospital-based procedures such as chemotherapy and dialysis at home. Through its technology-driven services, the company can effectively cater to the out-of-hospital healthcare needs of people. The turnaround ushered in by home healthcare companies such as Portea can now help the Indian healthcare industry in overcoming several challenges that it faces at present.
