The downloadable version of the section would be made available by the end of November 2021
Practo has launched a webpage with a section devoted to major men’s health ailments. The platform will also be home to a ‘guidebook’ that would act as a guide for men to become more cognizant of their health. Instructions on self-examination for various ailments such as testicular cancer would be a part of the playbook. The downloadable version of the section would be made available by the end of November 2021.
Commenting on the campaign, Srikanth Pinninti, Executive VP- Marketing, Practo, says “With this campaign, we are aiming to create awareness about the need to bridge the gap in men’s healthcare and build visibility for health concerns plaguing men. We hope this platform becomes a safe space for men to discuss health issues that they normally wouldn’t talk about.”
As an extension to the webpage, Practo has constructed the ’Brommunity’, an exclusive men’s health blog section where important issues would be addressed by men’s health experts associated with Practo.
Using the popular term ‘bro code’, the initiative will be highlighted on Practo’s social media pages as well. The brand will encourage ‘bros’ to talk to each other and consult doctors to decode their health problems. All information on the men’s health category will be made available as a standalone page that will surface on the app storefront in the form of a tile.
