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Pre budget expectations: Harshit Jain, MD, Founder and Global CEO, Doceree

In the year 2022-23, there has been a significant focus of the government towards strengthening the healthcare systems in India. Positive measures like ABHA (Ayushman Bharat Health Account), National Digital Health Mission (NDHM) under the Prime Minister’s Ayushman Bharat Scheme and NITI Aayog’s report release on “Reimagining Healthcare in India through Blended Finance,” opened doors for improving accessibility and affordability in the healthcare system through digital amalgamation in the healthcare segment and enhanced influx of budgets, respectively. In the 2023-24 budget announcement, we expect the government to continue to build such initiatives and lay special focus on implementing the same on-ground with the support of even private players.

As smart healthcare initiatives such as telemedicine and e-health gain popularity in the country, the government can also look at giving financial impetus to the start-ups/service providers in this category, to further aid the adoption and enablement of new-age technologies like AI and programmatic. This support can potentially boost the healthcare industry while making the entire process more stable, efficient, affordable, and accessible. As a pioneer in this segment, Doceree is grateful to the government for its recent schemes and initiatives that support the healthcare and pharma-marketing sector and is looking forward to taking Indian pharma advertising to the next level (making it at par with the industries in other global markets) this year.”

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