The limited edition autographed Sourav Ganguly mask will be launched at the end of this month
Livinguard has partnered with legendary cricketer Sourav Ganguly to be its brand ambassador for masks and gloves. As a leader and role model in the world of cricket and beyond, Sourav Ganguly exemplifies the ethos of the Livinguard brand – to prioritize the protection of people and the planet.
The announcement of Sourav Ganguly’s association took place through a virtual press conference in the august presence of Ganguly, Sanjeev Swamy, Founder, Inventor & CEO, Livinguard, Victoria Banaszak, Senior Vice President, Marketing, Livinguard and Ankit Mital, Director & Senior Vice President (Sales) at Livinguard, Asia. Through this association, Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask.
Ganguly said, “I am delighted to start the innings with Livinguard. Facemasks and gloves have become an extension of our daily attire. It is an honour to associate with a brand whose top priority is the safety and wellbeing not just of people but also the planet.”
Swamy stated, “Freie Universität Berlin and The Department of Environmental Science at the University of Arizona, scientifically confirm our technology’s antiviral properties. These third-party researchers confirmed masks treated with Livinguard technology kills greater than 99.9 per cent of SARS-CoV-2, and many other common viruses. On behalf of the Livinguard AG family, I welcome Sourav for entrusting us with the special edition SG mask.”
Banaszak added, “We are proud to be associated with India’s beloved Dada, since we recognise a common connection: Restless innovators, driven to reinvent and never content to let things be, because we know that there is a better way. For this reason, our association makes perfect sense. We are certain that we can support Sourav’s mission to bring normalcy “back to the pitch” with our ground breaking antiviral Technology.”
Mital stated, “Announcing “Dada” as the official brand ambassador for India, will help us reach a wide spectrum of consumers, currently cluttered with an overload of information on safe hygiene practices.”
The limited edition autographed Sourav Ganguly mask will be launched at the end of this month.
