Star Health, Chronic Disease and Control unveil Star Arogya Digi Seva

The innovative programme combines telemedicine technology with mobile health units, to revolutionise healthcare delivery in underserved communities

Star Health Insurance has launched its transformative CSR initiative 'Star Arogya Digi Seva' in collaboration with the Center for Chronic Disease and Control (CCDC). This innovative programme combines telemedicine technology with mobile health units, to revolutionise healthcare delivery in underserved communities.

The initiative will serve underserved individuals in five aspirational districts across Tamil Nadu and Andhra Pradesh, in 74 villages spanning 10 districts, focusing on addressing non-communicable diseases and preventive healthcare.

Anand Roy, MD and CEO, Star Health Insurance, emphasised the initiative's significance, "Star Arogya Digi Seva is more than just a CSR project — it is a commitment to making quality healthcare accessible to everyone, regardless of their location or circumstances. By combining technology with on-the-ground services, we are creating a healthcare model that empowers communities, prevents diseases, and transforms lives. At Star Health we are deeply invested in keeping people healthy and are thus driving initiatives in preventive healthcare and wellness. Also, we are aligned with IRDAI's mission of 'Insurance for All' and are committed to driving awareness on adequate health cover in rural India." 

Through this technology-enabled solution, Star Health aims to bridge the critical healthcare gap in rural India, bringing quality medical care directly to those who need it most. The programme's innovative approach integrates cutting-edge telemedicine technology with fully-equipped mobile health Units. These specialised units will provide comprehensive diagnostic services and testing, real-time consultations with healthcare professionals, immediate treatment and care, and regular follow-up services. A particular emphasis will be placed on diabetes and hypertension management, along with iron nutrition awareness and education programmes.