Avesthagen, Apollo AyurVAID in strategic partnership

To develop and market 'AvestaAyurVAID' scientifically validated Medical Foods and Dietary Supplements

Avesthagen (Avesthagen) and Apollo AyurVAID, a unit of Kerala First Health Services, an Apollo Hospitals Group Company, announced their strategic partnership to design, validate, manufacture, and market a range of breakthrough, scientifically validated medical foods and dietary supplements, aimed at setting a new industry benchmark for quality, efficacy, and safety.

The products to be marketed under the joint brand 'AvestaAyurVAID' aim to promote the integration of medical nutrition with Ayurvedic principles for a new generation of consumer and prescription health products.

Key areas of focus include managing chronic diseases such as diabetes, weight regulation, cardiovascular conditions, and metabolic disorders. Additionally, the partnership shall address onco-nutrition, immunity, cognitive health and mental well-being, ensuring a comprehensive approach to modern medical nutrition.

Avesthagen subsidiaries, Avesta Nordic  Research and Avesta Good Earth Foods, shall be responsible for the manufacture of products, and Apollo AyurVAID shall be responsible for the marketing of products under this agreement. Product development shall be a joint responsibility.

Dr Preetha Reddy, Vice Chairperson, Apollo Hospitals and Chairperson, Apollo AyurVAID, said, “By developing AvestaAyurVAID’s range of scientifically validated medical foods and dietary supplements, we are not only addressing the unique nutritional needs of our patients but also pioneering a new approach to holistic healthcare that promotes healing from within. Together, we are setting new standards in medical nutrition and reinforcing our dedication to delivering personalised and effective care to every individual we serve.”

Dr Villoo Morawala Patell, Chairperson and MD, Avesthagen, stated, “AvestaAyurVAID shall develop and commercialise a range of breakthrough plant-based nutritional products designed to prevent or mitigate disease conditions, thereby supporting lifestyle management and overall health. Through the consumption of healthy, medically validated foods, individuals can proactively address potential health issues and reduce the need for pharmaceutical interventions.”

Rajiv Vasudevan, MD and CEO, Apollo AyurVAID, added, “We are delighted that Apollo AyurVAID’s expertise and insights in Ayurveda medical care can now be leveraged through Avesthagen’s cutting-edge scientific validation platform for a new generation of precision designed AvestaAyurVAID Medical Foods and Dietary Supplements. This first-of-its-kind, synergistic collaboration leveraging precision Ayurveda medical  science with the power of biotechnology, systems biology and nutrigenomics shall result in botanical-bioactive powered personalised health solutions that uniquely benefit patients.”