Bayer, FOGSI and IHW collaborate to launch ‘Preserve the Uterus’ campaign
The campaign involves a multipronged approach to drive awareness, education and capacity building to support a favourable policy
Ahead of the hysterectomy awareness month that is observed in May, Bayer launched a nationwide campaign called 'Preserve The Uterus' to raise awareness among women and educate healthcare practitioners about the vital reproductive organ and the diseases that impact it to avoid an untimely or unjustified hysterectomy.
The nationwide campaign will be implemented in partnership with the Federation of Obstetric and Gynaecological Societies of India (FOGSI) and the Integrated Health & Wellbeing (IHW) Council, India's leading not-for-profit health awareness institution.
Speaking on the issue, Dr Shanta Kumari, Gynaecologist and President, FOGSI said, “The uterus and ovaries are the most vital organs of the female reproductive system. If uterus removal is accompanied by oophorectomy (removal of one or two ovaries) it can advance the development of menopause by a few years. Menopause may also be linked to a range of chronic health conditions such as osteoporosis and may increase the risk of the development of cardiovascular disease. There is a need to create awareness and help women understand what hysterectomy or uterus removal is, the diseases that impact the uterus and the choices for treatment that are available to them. With this campaign, we aim to sensitize & educate health care practitioners through knowledge sharing and upskilling to increase acceptance of modern methods of management of gynaecological diseases and raise awareness about issues such as heavy menstrual bleeding among women through multiple media channels.”
Bayer has already reached 3800+ practitioners through HCP education initiatives to raise awareness about gynaecological diseases and modern methods of management. . This was achieved by organising 35 physical meets (Tier 2) & 20+ Digital meetings (Tier 1+ Tier 2). Bayer has also educated and upskilled PG students via a training programme on the same
Manoj Saxena, MD, Bayer Zydus Pharma said, “We are committed to helping doctors and patients manage a variety of gynaecological disorders with our innovative solutions in women’s healthcare. The ‘Preserve the Uterus’ campaign together with FOGSI, will help educate healthcare practitioners across the country on modern methods of management of gynaecological conditions. We will also closely work with the IHW Council to engage with government bodies and raise awareness among women to empower them to make informed choices regarding their health."
“Women are not given the full set of options and information that they require about gynaecological morbidity and where hysterectomy fits in. Lack of access to proper gynaecological care outside of pregnancy, poor awareness surrounding gynaecological disorders, and attitudes that see the uterus as disposable post-children all combine to make an early hysterectomy a fait accompli for many women. Such procedures, when done untimely, have a bearing on the overall health of women leading to severe ill effects on physical, social, and mental wellbeing. IHW Council puts women and child health at the centre of the health of the nation and considering the critical need to address this issue, we are proud to partner with Bayer and FOGSI to drive awareness to reduce such unjustified & untimely hysterectomies,” said Kamal Narayan Omer, CEO, IHW Council.
The campaign involves a multipronged approach to drive awareness, education and capacity building to support a favourable policy and regulatory environment for this issue among the target audience. through digital and conventional media outreach in multiple Indian languages and extensive yearlong sensitisation and upskilling workshops with medical practitioners across the country via virtual and physical meetings. Bayer will also partner with various state governments to reduce the economic burden posed due to hysterectomy.
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