United Way Mumbai, an NGO working on health issues in Mumbai, has kick started a fortnight long campaign for building awareness on Lung Cancer, in collaboration with city hospitals. The campaign is being run to commemorate World No Tobacco Day on the 31st of May and will culminate on 1st June. United Way Mumbai is a part of the 130 year old United Way movement spanning 41 countries across the world. Our mission is to improve lives by mobilizing the caring power of communities to advance the common good. We work closely with a network of 400+ NGOs and a large number of corporates for their CSR programmes, workplace giving campaigns and other events.
Cancer is a leading cause of death worldwide with deaths from cancer worldwide projected to rise to over 13.1 million in 2030. In India, it is estimated that 14.5 lakh people are living with the disease, with over 7 lakh new cases being registered every year and 5,56,400 deaths which are said to be cancer related. Lung cancer is one of the commonest cancers, accounting for 13 per cent of all new cancer cases and 19 per cent of cancer related deaths worldwide, with Tobacco use being linked as one of its chief causes.
It is estimated that more than 30% of cancer cases could be prevented by modifying lifestyle or avoiding key risk factors. Awareness on cancer is inadequate. Fear of the disease causes people to avoid discussing it openly and spreads the belief that it is untreatable and always fatal. These myths about cancer need to be addressed in order to spread awareness about its prevention and treatment. To this end, United Way Mumbai is running a fortnight long awareness campaign, in collaboration with city hospitals for maximum visibility.
United Way Mumbai’s kiosk, set up at various hospitals is manned by a trained team who give out information about lung cancer, its causes, risk factors, prevention, and municipal hospitals offering treatment, etc. to visitors. Communication material has been developed in multiple languages and is being displayed and distributed at the hospitals. The aim is to identify and bridge the gaps in awareness regarding lung cancer. With an increase in knowledge about the disease, patients can seek appropriate treatment. Furthermore, with awareness regarding its causes, people can avoid getting lung cancer.