The company is pursuing a safer, increasingly accessible, and digitised healthcare service offering
Vedicure Healthcare and Wellness, announced its new brand identity by renaming all its products under a new name and logo. With a futuristic vision, Vedicure Healthcare is pursuing a safer, increasingly accessible, and digitised healthcare service offering.
Vedicure Healthcare and Wellness has three strategy changes considering post-COVID-19 situations and change in management. The newer approach by recreating the identity is to develop a people-driven brand with a strong sense of team spirit. Secondly, the plan is to break through the barrier of location and increase access to services. Through the digitisation of services and strict safety protocols regarding sanitization and COVID-19 regulations, they aim to reach and heal maximum people. Through teleconsultation and online medicine delivery, the plan is to expand services Pan-India, via a greater range of product offerings. Lastly, seek an increased scope of treatment through an affordable and revised pricing structure, assessed at discounted cost from the original treatment costs throughout the multiple offerings.
Dr Samudrika Patil, CEO, Vedicure Healthcare and Wellness said, “The new logo is a symbol of its new brand purpose and the values it promises to offer customers through future products and services. The colour of the logo is natural green that represents healing with Ayurveda way. The logo represents the company’s limitless efforts to become an icon for change and innovation by inspiring customers and our employees to rise to the challenges and serve people. The new slogan ‘Leading You to Better Health!’ indicates the team’s relentless dedication towards the health and recovery of the patients.”
