The account was won following a multi-agency pitch and will be managed by the agency’s Bangalore office
Advanced Fertility Centre (AFC), a leading speciality centre concentrating exclusively on the treatment of infertility, has awarded its website re-design and digital marketing mandate to Kaiketsu Management, a consulting and digital agency. The account was won following a multi-agency pitch and will be managed by the Kaiketsu’s Bengaluru office.
The agency will be strategising and providing digital marketing services for AFC, which includes the brands’ existing service portfolio and upcoming launches. Kaiketsu will be managing Digital Marketing and Social Media Strategy for the AFC brand.
Commenting on the partnership, Dr Nirmala TS, Managing Director, Advanced Fertility Centre said, “We found Kaiketsu Management’s fresh ideas engaging and delivering on the parameters similar to our business objectives. AFC brand is on a high growth trajectory. We needed a partner who can support us in our digital journey to exponentially reach out to our audience and build a strong digital presence. We are looking forward to a great partnership with Kaiketsu Management to take AFC to newer heights.”
Speaking on the win, Shobha Komarla, Co-founder and VP, Kaiketsu Management said, “We are glad to partner with AFC and find ourselves fortunate enough that we get a chance to work with a brand having a legacy and in-depth practice of IVF. We look forward to creating interesting campaigns for them to further enhance their digital media presence.”
Dr Varsha Samson Roy, Scientific Director, AFC added, “There’s a paradigm shift in the digital landscape due to the ongoing Covid situation. More and more people are not only consuming information and coming to us through digital media. In these changing times, it’s of prime importance that we up our digital presence and marketing initiatives to remain relevant for digital audiences. Kaiketsu Management’s management team’s resourcefulness and capabilities have assured us that they will help all our brand reach the level we need and achieve our objectives.”
Kaiketsu Management is a full-fledged brand consulting and digital marketing agency, nurturing business development, branding and digital marketing for brands of national & international repute. The agency is promoted by Shobha Komarla, ex-vertical business head (Pan-India) at Manipal Hospital and Shubhendu Nath, leading brand and PR consultant in APAC region and Managing Director of Change Agents PR. Kaiketsu Management is also advised by an array of leading industry veterans such as Dr Sudheer Hegde (MD and Educationist), Sharath Kumar BS, Member CIMSME and BS Keshavan (Healthcare Marketing Expert).