To boost production capacities
Cupid, a pioneer in the personal health industry, has announced its acquisition of a new land parcel in an industrial area near Mumbai. The move is set to remarkably increase the company’s production capabilities, enhancing its position in the global market.
The acquisition will enable Cupid to amplify its production capacity by 1.5 times the existing output. As a result, the annual production capacity will be augmented by approximately 770 million male condoms and 75 million female condoms. This expansion is in addition to the current production capacity of 480 million male condoms and 50 million female condoms.
Aditya Halwasiya, MD, Cupid highlighted, “Within 18 to 24 months post-expansion, our capacity for male condoms is expected to surge to an impressive 1.25 billion units, while female condom production will rise to 125 million units. This marks a new era in Cupid’s journey towards global leadership in sexual wellness and reaffirms our long-standing commitment to all our stakeholders that ‘We help the world play safe’. This expansion is expected to add Rs 240 crores to our revenues and Rs 70 crores to our EBITDA.”
Importantly, this capacity expansion will be funded entirely through internal accruals, with no reliance on borrowings. The company plans to invest in state-of-the-art machinery for each production stage, reaffirming its commitment to quality and innovation.
Additionally, Cupid is set to expand its global footprint by forging new partnerships with international players. This strategic move will not only enhance Cupid’s market reach but also bolster its already strong international presence in more than 105 countries globally in the sexual wellness sector.
