The new packaging is aimed at elevating the overall health benefit of the supplement
HealthOK, a vegetarian multivitamin tablet from the house of Mankind Pharma has refreshed its offering to provide a differentiated experience by repackaging the whole product.
The new pack of HealthOK Tablet will now come in a new pack of 10 tablets pack at a new price point of Rs 110 by replacing the earlier packaging of 15 tablets for Rs 150. It has also launched a pack of 30 tablets, which will be available for Rs 300.
The objective behind the product revamp is to provide a better experience for consumers. The tablet shape has been changed to an oval shape & reduced size so that it is easy to swallow for consumers.
HealthOK tablets have a combination of two energy boosters, Taurine and Ginseng, specially formulated for Men, to give them 24-hour active energy. HealthOK tablets contain amino acids which help in better absorption of micro-nutrients. It’s a vegetarian product unlike other health supplements available in capsule form.
Joy Chatterjee, Associate VP, Sales & Marketing- Mankind Pharma, said, “Currently, solid vitamins minerals supplement is a whopping INR 9,000 Crore market approximately as per market estimates & will continue to grow, given the current lifestyle of people which is very hectic where they may be unable to get adequate nutrition, may have poor eating habits and may experience tiredness and fatigue There is a need to supplement body’s nutritional requirements effectively among Indian consumers. We at Mankind, always strive to make our brands consumer-centric by meeting consumer needs and improving their health by way of providing new-age supplements like HealthOK which are better tasting, easy to swallow and has a Taurine + Ginseng-based formula. We aim to continue to bring new-age products to provide our consumers with best-in-class products.”
