The campaign aims to increase awareness of recent treatment choices that manage body weight along with blood glucose in type II diabetes
In collaboration with former Indian cricket team captain and fitness enthusiast Kapil Dev, Novo Nordisk launched the ‘Break the Partnership’ #WeightofDiabetes campaign, which aims to inform those with diabetes, their caregivers, and medical professionals about the important role that weight plays in type 2 diabetes (T2D). The campaign aims to increase awareness of recent treatment choices that manage body weight along with blood glucose in type II diabetes.
The multidimensional campaign aims to raise awareness among stakeholders on novel medical treatment options for weight management in type II diabetes. The Novo Nordisk team and its partners will engage healthcare professionals through awareness events and scientific symposia in several cities over the next few months. Targeted patient camps will help with diagnosis, consultation, and raising awareness of the issue.
Dev said, “Today’s scientific developments enable successful type 2 diabetes treatment and aid in both blood sugar regulation as well as weight management. As a person living with type 2 diabetes, I am aware that diabetes can be effectively managed if we take the proper medicine and act quickly. Patients should discuss newer, more advanced type 2 diabetes treatment choices with their doctor.
Vikrant Shrotriya, Corporate VP and MD, Novo Nordisk India, said, “Our “Break the Partnership” #WeightofDiabetes campaign informs people about the effects of excess weight in diabetes, educates them to speak with their doctor on newer treatment options, and encourages them to manage not just blood sugar but also weight in diabetes to slow the onset and progression of comorbidities. We are hoping that the initiative will assist us in motivating resolute action among PwDs in the country.”
