Prega News launches campaign on pre-natal depression

Prega News has rolled a digital campaign #JustTalk to create awareness about prenatal depression in women. Through a video campaign, Prega News showcases all the worries a pregnant woman is going through in the middle of this pandemic. In the video, an eight-month pregnant woman is seen getting worried about her child’s delivery and safety, as hospitals are prone to coronavirus. The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy, with the pandemic adding to her insecurities that range from job insecurity to not being confident about her appearance post pregnancy.

Rajeev Juneja, CEO, Mankind Pharma, said, “Pregnancy brings a mix of feelings, and not all of them are good. Lockdown has taken an immense toll on the mental well-being of women, especially pregnant women who are worried about the health and safety of their new born babies. The video campaign is an initiative to drive awareness about the mental pressure a pregnant woman goes through, with an attempt to sensitize the family members and the loved ones to be extra loving and caring, especially in these tough times.”