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Indifi with Marg ERP foray into pharma segment 

Indifi with Marg ERP foray into pharma segment 

The company will be extending its credit services to the Marg portfolio retailers and distributors and help them efficiently manage their working capital Indifi Technologies, an MSME lending platform, has recently forayed into the pharma segment by joining forces with Marg ERP, an ERP solution provider with over 2.75 lakh installations and over one million users. Through this association, Indifi will be extending its credit line solution to retailers - especially pharma distributors and local chemists - for managing their working capital needs and cash flows using the Margpay platform. The offering comes with easy repayment options and provides wider access to retailers, including those hailing from tier II and III cities. The collaboration between the two domain leaders will digitise the collection and payment journey for distributors and retailers present on Marg’s platform. While distributors can notify retailers to clear their outstanding dues via a completely digital process, retailers can make payments via different modes, including UPI and credit, using the same platform as a one-stop solution. It will also enable both parties to track their receipts and payments, anywhere and anytime, thereby ensuring transparency in their operations. Alok Mittal, CEO & Founder, Indifi said, “We are excited to serve the pharma segment and help address the pain points of retailers and distributors who have been experiencing lack of access to credit for numerous years. Thanks to our new partner, Marg ERP, we will extend our credit services to their huge customer base, accounting to over two lakh merchants and distributors, of which 75 per cent are from the pharma segment. Together, not only we will be providing them with adequate credit access to ensure seamless operations, but we will also be driving financial inclusion and encouraging retailers from tier II and III cities to go digital in every aspect.” Krishnam Raju, CEO, MARG ERP said, “We are delighted to associate with Indifi Technologies and extend their cutting-edge lending services to our customer base. MARG with over 40 per cent market share in pharma and deep penetration in FMCG distribution and supply chain is committed to helping Indian SMEs/MSMEs leverage the digital revolution through its extended platforms like MARGPAY. The platform offers payment solutions, credit, easy reconciliation and many more exciting features. Our 850+ partner network will not only help customers get informed but also extract the benefits of this credit system further.”