VerSe Innovation unveils ‘There For You’ campaign for mental health awareness

Collaborates with Fortis National Mental Health Program, Fortis Healthcare, AVPN and MASH Project Foundation

VerSe Innovation has unveiled its month-long initiative, ‘There For You,’ a mental health campaign leading up to World Mental Health Awareness Day on October 10. The campaign endeavours to amplify voices of change and support from across the nation, reaching audiences in a plethora of vernacular languages.  

VerSe Innovation aims to mould a resilient nation where mental well-being takes centre stage. Over the month, the campaign promises a spectrum of expert panels, influential thought-leadership posts, and grassroots stories, shining a spotlight on the integral relationship between mental health and the daily experiences of individuals. 

Central to this campaign is a strategic collaboration with Fortis National Mental Health Programme, Fortis Healthcare, AVPN and MASH Project Foundation alongside select trailblazing non-profit organisations. 

Fortis National Mental Health Programme is a comprehensive multi-city multi-centric mental health program. Besides end-to-end mental health solutions and tele-mental health services, Fortis National Mental Health Program is committed to the cause of community and preventive mental health with a focus on advocacy and skill building. The Fortis 24×7 Helpline is a 24-hour multi-lingual helpline that provides crisis intervention and mental health support. 

In partnering with the “There For You” campaign, MASH Project Foundation underscores its steadfast commitment to fostering a world where mental well-being is recognized, addressed, and championed. 

Umang Bedi, Co-founder, VerSe Innovation commented, “At VerSe Innovation, we believe that content has the power to drive meaningful change and transform society. We are excited to launch the ‘There For You’ campaign, which aims to promote a deeper understanding of mental health in India. With the combined reach of our platforms, Dailyhunt, Josh and One India, we aim to amplify conversations about mental health and encourage behaviour change. We are proud to collaborate with Fortis National Mental Health Program, Fortis Healthcare, AVPN, and MASH Project Foundation to build a more resilient nation where mental well-being is a top priority. As part of our Changemakers initiative, this campaign is a testament to our commitment to leverage content for positive societal impact.” 

Dr Samir Parikh, Chairperson, Fortis National Mental Health Program, Fortis Healthcare commented, “A sustained collective effort is needed to de-stigmatise and prioritize mental health. Everyone is a stakeholder and has a role to play in this. Making mental health a universal right for all has to be a goal for society.”

Lavanya Jayaram, Regional Director – South Asia, AVPN commented, “AVPN recognises the paramount importance of addressing the second most significant factor contributing to the decline of the lifespan of Asian youth. To this end, we have established the Asian Youth Mental Wellbeing Fund, a proactive initiative aimed at enhancing the mental health and well-being of young people in India, Malaysia and Singapore. We welcome partners who share our passion for enhancing the well-being of young people.”

Aashish Beergi, Founder & CEO, MASH Project Foundation commented, “Our continued efforts to build more conversations on mental health have given shape to this month-long campaign, ‘There For You’, with credible partners like Fortis National Mental Health Program, Fortis Healthcare and AVPN, among others, and using the power of effective campaigns, we along with VerSe Innovation (Josh, Dailyhunt & One India) are committed to creating a stronger ecosystem of multi-stakeholders that advance work on creating better mental health & wellbeing for our people.”