HCG, Pinkathon hosts virtual session on breast cancer

Discussions were held to create awareness on breast cancer

HCG in association with Pinkathon hosted The Pink Strong Talks, a virtual live session to create awareness on ‘women’s health and breast cancer’. The speakers for the session were Dr. BS Ajaikumar, Chairman and CEO, Healthcare Global Enterprise and Milind Soman, Founder, Pinkathon.


The speakers highlighted on aspects of self-breast exam, signs to look for, measures to identify breast cancer, and common questions on breast cancer prevention, sedentary lifestyles, exercise etc.

Dr Ajaikumar, Chairman and CEO, Healthcare Global Enterprise said, Most of us lead a sedentary lifestyle, binging on junk food and exercise is negligible in our daily routine. Such lifestyle leads to obesity, which is one of the causes of breast cancer. We must monitor our food and maintain a healthy lifestyle. Every woman should do a self-examination, and in case they find lumps or any unusual knots, they should not delay visiting a specialist. It is highly vital to get a diagnosis at the right time. We are glad to be collaborating with Pinkathon to spread awareness about breast cancer and their overall well-being. They have created a fantastic platform putting women at the forefront to take charge of their health and motivate others with their indomitable spirit and will power”.

Soman said, “The response to the 3rd edition of Pinkathon Day has been huge. The innovative format worked well even during these difficult times. The ambassadors have done a fabulous job of encouraging women in so many places to take their first steps to fitness. This celebration of women’s health is the biggest event India has seen since February 2020! In the run up to the event I am happy to be in conversation on the Pinkathon Facebook page with Dr Ajaikumar talking about issues related to women’s health and breast cancer.”



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