Home health brand JSB Healthcare Raises Rs 1.3 crores from Velocity

Home health and fitness products brand JSB Healthcare has raised Rs 2.5 crores from  across two rounds of financing.

Based out of New Delhi, JSB Healthcare is one of India’s leading brands in the health and fitness industry. JSB Healthcare carries a vast line of products such as massage chairs, sports & fitness equipment, patient care, and wellness products.


JSB Healthcare commenced operations 30 years back with a store in Lajpat Nagar, New Delhi. Being an agile family-run operation, management was quick to grasp the shift in consumer behaviour towards online shopping. While several brands are yet to confront the reality of the changing retail landscape, JSB Healthcare commenced selling on online marketplaces way back in 2003. Today JSB Healthcare has a massive online presence and drives majority of its revenues via online marketplaces like Amazon, Flipkart, Jiomart, Paytm and Snapdeal.

JSB Healthcare has tactically been able to create brand and product awareness by being an early adopter of social media. The company has been posting professionally filmed videos that elaborate on product quality and functionality on its YouTube channel since 2010 and today has over 27.2k subscribers that engage regularly with their content. Further, the brand also has a presence on Facebook and Instagram, all of which double up as customer acquisition and brand building channels.

JSB Healthcare aims to further scale up its marketing and introduce new products to its catalogue. “We have always had overwhelmingly positive feedback from our customers with regards to the quality of our products. The funding from Velocity further validates the strength of our business and will go a long way to enable us to scale operations. We will use this funding to finance inventory for new products and to ramp up our digital marketing.” said Jagjot Singh, CEO of JSB Healthcare.

Covid-19 served as a significant accelerant for the home-based healthcare and fitness industry. Companies that cater to the segment experienced massive tailwinds. Likewise, JSB has seen a 4x jump in revenues in this category since the start of the pandemic. The home fitness equipment category market in India is forecasted to grow at a CAGR of 10.7% till FY25.

Speaking about the round of financing, Abhiroop Medhekar, Co-founder & CEO of Velocity, said, “We are enthused to partner with JSB Healthcare. Sectoral tailwinds coupled with good margins and impressive average order value are all factors that indicate high growth potential for JSB Healthcare. We look forward to developing a long-standing relationship with them and financing their growth as they scale.”, a Bengaluru-based fintech, is India’s largest revenue-based financier. Over 3,000 e-commerce businesses have signed up with them since they commenced operations in early 2020. With over Rs 2,100 crore of fundable revenues connected to Velocity’s platform, the fintech has already processed 400+ investments across 300+ companies.

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