The centre will help stakeholders visualise disease pathways, drug modes of action and co-create better patient solutions
Roche Pharma India inaugurated an industry-first customer experience centre; envisioned as a space to spur collaboration with healthcare professionals, researchers and educational institutions to shape the future of healthcare. This centre will offer immersive and interactive healthcare content, comprehensive insights into medical science and information about Roche’s innovative, life-changing product portfolio and technologies that have redefined healthcare for over 125 years.
Using the latest 4IR (Fourth Industrial Revolution) digital technologies such as Augmented Reality (AR), Virtual Reality (VR) and AI, doctors and other stakeholders will be able to visualise disease pathways, drug-action in the human body, and co-create better solutions leading to better patient outcomes. The Roche Experience Center reflects the company’s mission to empower communities with scientific insights and support informed healthcare decisions. This is the first of similar customer experience centres that Roche plans to have in different parts of the country, helping customers experience biopharma innovations in a completely new manner.
“We are thankful to Roche for recognising the incredible digital technology ecosystem and talent potential within Tamil Nadu. Their choice to set-up the first Roche Customer Experience Center in Chennai is an endorsement of Tamil Nadu’s skilled workforce and unmatched superiority in healthcare globally. I am hopeful that this centre will help healthcare professionals develop a greater understanding of advanced, innovative treatment options, enabling them to deliver better healthcare to people,” said Dr T R B Rajaa, Minister of Industries, Investment Promotion and Commerce, Government of Tamil Nadu.
V Simpson Emmanuel, MD and CEO, Roche Pharma India said, “We are delighted to mark yet another significant milestone in our India journey of advancing access to our healthcare innovations with the inauguration of the Roche Experience Centre in Chennai, further deepening our ties with this region and India. A thriving economy anchored in software services and the abundant availability of top-notch talent make Chennai the perfect city for our debut customer experience centre.”
“Healthcare innovation and outcomes are getting faster, better and more precise with the coming together of medical knowledge backed by huge amounts of data and insights. The future belongs to those who can leverage the power of this combination.
The Roche Experience Center will aim to help customers tap into the power of data, insights and advanced visualisation to deliver better care for patients and society,” Simpson added.
Roche is getting into a partnership with four reputed tech schools/universities in Tamil Nadu – SASTRA Deemed University, Vellore Institute of Technology, Kumaraguru College Of Technology and Saveetha Institute of Medical and Technical Science.
These partnerships will help in co-creating programs that foster the development of niche skills for immersive technologies and high-end data analytics among students in these four colleges. Select students will be provided long-term internship opportunities with Roche on immersive media, real-time engines, high-end data analytics and artificial intelligence.
“Roche is delighted to partner with academic institutions, in offering long-term internships for the students, helping them experience the high-tech, innovation-driven work culture in cutting-edge technologies and data science spaces. Meanwhile, we are delighted to hear fresh perspectives from students on our work processes and innovations, thereby making customer experiences better eventually. This partnership keeps up with the strong legacy of scientific contributions of both Roche and Tamil Nadu” says, Karthik Chidambaram, Head of Data Assets Management, Roche.
