Aims to targets 75,000 customers in FY 2023-24
Avni, a feminine care and hygiene startup has announced plans to further expand its footprints into the vibrant states of Andhra Pradesh and Telangana. With a successful track record of serving over 10,000 customers in the region last year, Avni aims to reach an impressive target of 75,000 customers in these two states in the current fiscal year 2023-24.
Sujata Pawar, Co-Founder, Avni- a menstrual healthcare startup said “Avni is more than just a feminine hygiene brand; it’s a movement towards empowering women and redefining menstrual care. As we extend our presence in Andhra Pradesh and Telangana, we are dedicated to creating a lasting impact in the lives of women across the region. Through our innovative products and unwavering commitment, we strive to inspire confidence, promote sustainability, and revolutionise the way women perceive and experience their menstrual cycles. Through this strategic expansion effort and a strong focus on customer satisfaction, we also anticipate substantial traction in terms of revenue growth.”
Avni is set to implement a range of strategic marketing initiatives. These strategies will include targeted advertising campaigns, collaborations with local influencers, participation in community events, and increased online presence through social media platforms and e-commerce channels. By employing these diverse marketing approaches, Avni aims to bring its comprehensive product lineup closer to menstruators in the region.
